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Integrated Branding, Brand Conceptualization, App Prototype, AR Prototype

Selvage is a sustainable fashion alteration brand that reclaims the concept of household sewing. The branding includes subscription box package design, infographics, a website and app with an AR pattern-making feature, and OOH advertising. I incorporated graphics of needle and thread, clothing patterns, stitches, and buttons to communicate the theme of all-things-sewing.

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